Ante

Ante

INTRODUCTION

Ante is an independent coffee shop in Edinburgh, built around a simple but underrepresented idea: that exceptional coffee can sit naturally alongside local, foraged, seasonal food.

Year

2024

Location

Edinburgh, Scotland

Scope of work

/

Brand Identity

Client

Ante

INTRODUCTION

Ante is an independent coffee shop in Edinburgh, built around a simple but underrepresented idea: that exceptional coffee can sit naturally alongside local, foraged, seasonal food.

Year

2024

Location

Edinburgh, Scotland

Scope of work

/

Brand Identity

Client

Ante

take away paper coffee cups balanced on top of each other and sat on top of a silver coffee kettle with delicate Ante branded logomark and illustration on the coffee cups
Person with their back to the camera with a cap on stood making coffee with a graphic on the back of his tshirt showing ante and la cabra collaboration

BRAND VISION

BRAND VISION

The brand was to occupy that in-between space - less coffee shop as a trend, more good hospitality as a practice - where sourcing, seasonality and restraint shape both the menu and the atmosphere.

The identity avoids rustic nostalgia and specialty coffee clichés, instead aiming for something quieter and more human.

Completed Project

Completed Project

Completed Project

Completed Project

a brand lay up of three image cards with the ante brand identity and illustration styles against a background image of artisan sourgough bread
A mockup of paper tape rolls, one on top of the other, with the ante branding printed onto the rolls of tape
An alluminium A-frame board with hand illustrated baguettes and the ante logomark at the bottom with small detailed opening hours in the middle
image of blurred hand holding a coffee cup with the ante coffee menu on a black table top

BRAND IDENTITY

BRAND IDENTITY

The brand allows for a personality that is approachable and engaging, working alongside a place that feels closer to being in a friend’s kitchen for breakfast than a designed destination, grounded in care, familiarity and a strong sense of place.

The brand allows for a personality that is approachable and engaging, working alongside a place that feels closer to being in a friend’s kitchen for breakfast than a designed destination, grounded in care, familiarity and a strong sense of place.

A suite of illustrations were created for the brand; hand drawn and delicate to represent the approach taken by the team and their evolving seasonal menu. Ante doesn’t stand still, it is always creating new dishes and the brand needed to the flexibility and longevity to do the same.

illustrations of the ante brand including bread, coffee cups, takeaway bags and the ante guy
Coffee pouch co-branded between ante and la cabra against a metallic background

OPPORTUNITIES

OPPORTUNITIES

The independent food and beverage scene is thriving with creativity and collaborations; testing those instances early doors, long before any collaborations are agreed, gives the brand breadth, depth, and a confidence, that it’ll do it’s job.

The independent food and beverage scene is thriving with creativity and collaborations; testing those instances early doors, long before any collaborations are agreed, gives the brand breadth, depth, and a confidence, that it’ll do it’s job.

We were grateful to work alongside an incredible team: 

 Architects — Izat Arundell
 Cabinet Makers — Sorell Furniture & Heft Studio

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Let's talk about what you're building.

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What happens next

Tell me a little about the project below and pick a time that suits. I'll read what you've sent before we speak, so we can start with your place rather than introductions. If Programm Works isn't the right fit, I'll say so, and point you somewhere that is.

early is good

The best time to talk is before anything's been drawn. If you're still a year out, get in touch anyway. Some of the most useful conversations happen when there's nothing on paper yet.

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Building something new?

By submitting, you agree to our Terms and Privacy Policy.

Let's talk about what you're building.

Twenty-five minutes. Bring the idea, the site, or simply the feeling you're after.
Nothing to prepare.

What happens next

Tell me a little about the project below and pick a time that suits. I'll read what you've sent before we speak, so we can start with your place rather than introductions. If Programm Works isn't the right fit, I'll say so, and point you somewhere that is.

early is good

The best time to talk is before anything's been drawn. If you're still a year out, get in touch anyway. Some of the most useful conversations happen when there's nothing on paper yet.

Dark gradiend background