PROGRAMM WORKS©
Set the groundworks.
A spatial brief, specific enough to build from and unique enough not to be copied.
Set the groundworks.
A spatial brief, specific enough to build from and unique enough not to be copied.
Building ventures for longevity at the earliest possible stage.
THE APPROACH
THE APPROACH
A space designed for aesthetics will produce a beautiful photograph.
A space designed for the person inside on an ordinary Tuesday will produce something harder to quantify and more commercially durable.
A space designed for aesthetics will produce a beautiful photograph.
A space designed for the person inside on an ordinary Tuesday will produce something harder to quantify and more commercially durable.
Most projects don't fail at the drawings. They fail at assumptions underneath the drawings: who this is for, the gap you're entering, your operational and experiential overlaps. Assumptions that go untested, and which surface weeks into spatial coordination, exactly when it is expensive to be wrong.
Most projects don't fail at the drawings. They fail at assumptions underneath the drawings: who this is for, the gap you're entering, your operational and experiential overlaps. Assumptions that go untested, and which surface weeks into spatial coordination, exactly when it is expensive to be wrong.
Groundworks
Groundworks
Includes:
Includes:
(001)
Assumptions Audit
Every assumption the project is resting on get marked as confirmed, challenged or overturned; so the expensive surprises surface in week two, not month nine. We are looking for the beliefs that are load-bearing: the ones where being wrong changes the plan rather than the paint. Most projects carry between thirty and fifty. Most founders have never seen them in a list.
Includes
Pre-brief questionnaire
Project framing
User
Market
Programme
Operation
1:1 session
Assumptions Audit
(002)
Market-Gap Read
We position your brand on axes that are not price against quality. If your positioning would still be true if a competitor said it, it isn't a position, it’s a description of your sector. We work to establish a positioning so precise, your competitors can’t imitate it.
Includes
Comp analysis
Micro-market research
Planning policy & constraints
Sector data
Market gap map
Spatial opportunity
Strategy document
Market-Gap Read
(003)
Sensory-System Direction
The physical consequences: what the arrival has to do acoustically, what the light has to do at four in the afternoon and nine at night, where the material budget earns its keep and where it is decoration. Targets, not adjectives. So "calm" becomes a target your design team can hit and check.
Includes
Acoustics
Lighting
Air quality
Thermal comfort
Material & form
Operations map
Strategy document
Sensory-System Direction
(004)
Five Design Principles
Five, not twelve. Each carries an intent, an instruction and the consequence of losing it; so value engineering becomes a conversation about what you'd lose from the experience, not what you'd save in the budget.
Includes
Design intent
Instruction to achieving it
Consequence of losing it
1:1 session
Five Design Principles
(005)
The Claims Register
Two columns against every recommendation in your brief; graded A to D for the strength of the evidence behind it. So you know which recommendations rest on evidence and which on judgement, before you spend on them.
Includes
Spatial recommendations
Experiential recommendations
Operational recommendations
Evidence graded
1:1 session
The Claims Register
(006)
The Brief & Lineage
A physical document with a cover and a contents: dated and version-numbered. Made to sit on a table and be argued over rather than scrolled past. At the back there is a lineage page. It names every source this brief's thinking came from, so every consultant works from one document, and the thinking can be traced.
Includes
The Brief as a single source of truth
Versioned PDF set
90-day route forward
Strategy document
The Brief & Lineage
(001)
Assumptions Audit
Every assumption the project is resting on get marked as confirmed, challenged or overturned; so the expensive surprises surface in week two, not month nine. We are looking for the beliefs that are load-bearing: the ones where being wrong changes the plan rather than the paint. Most projects carry between thirty and fifty. Most founders have never seen them in a list.
Includes
Pre-brief questionnaire
Project framing
User
Market
Programme
Operation
1:1 session
Assumptions Audit
(002)
Market-Gap Read
We position your brand on axes that are not price against quality. If your positioning would still be true if a competitor said it, it isn't a position, it’s a description of your sector. We work to establish a positioning so precise, your competitors can’t imitate it.
Includes
Comp analysis
Micro-market research
Planning policy & constraints
Sector data
Market gap map
Spatial opportunity
Strategy document
Market-Gap Read
(003)
Sensory-System Direction
The physical consequences: what the arrival has to do acoustically, what the light has to do at four in the afternoon and nine at night, where the material budget earns its keep and where it is decoration. Targets, not adjectives. So "calm" becomes a target your design team can hit and check.
Includes
Acoustics
Lighting
Air quality
Thermal comfort
Material & form
Operations map
Strategy document
Sensory-System Direction
(004)
Five Design Principles
Five, not twelve. Each carries an intent, an instruction and the consequence of losing it; so value engineering becomes a conversation about what you'd lose from the experience, not what you'd save in the budget.
Includes
Design intent
Instruction to achieving it
Consequence of losing it
1:1 session
Five Design Principles
(005)
The Claims Register
Two columns against every recommendation in your brief; graded A to D for the strength of the evidence behind it. So you know which recommendations rest on evidence and which on judgement, before you spend on them.
Includes
Spatial recommendations
Experiential recommendations
Operational recommendations
Evidence graded
1:1 session
The Claims Register
(006)
The Brief & Lineage
A physical document with a cover and a contents: dated and version-numbered. Made to sit on a table and be argued over rather than scrolled past. At the back there is a lineage page. It names every source this brief's thinking came from, so every consultant works from one document, and the thinking can be traced.
Includes
The Brief as a single source of truth
Versioned PDF set
90-day route forward
Strategy document
The Brief & Lineage
(001)
Assumptions Audit
Every assumption the project is resting on get marked as confirmed, challenged or overturned; so the expensive surprises surface in week two, not month nine. We are looking for the beliefs that are load-bearing: the ones where being wrong changes the plan rather than the paint. Most projects carry between thirty and fifty. Most founders have never seen them in a list.
Includes
Pre-brief questionnaire
Project framing
User
Market
Programme
Operation
1:1 session
Assumptions Audit
(002)
Market-Gap Read
We position your brand on axes that are not price against quality. If your positioning would still be true if a competitor said it, it isn't a position, it’s a description of your sector. We work to establish a positioning so precise, your competitors can’t imitate it.
Includes
Comp analysis
Micro-market research
Planning policy & constraints
Sector data
Market gap map
Spatial opportunity
Strategy document
Market-Gap Read
(003)
Sensory-System Direction
The physical consequences: what the arrival has to do acoustically, what the light has to do at four in the afternoon and nine at night, where the material budget earns its keep and where it is decoration. Targets, not adjectives. So "calm" becomes a target your design team can hit and check.
Includes
Acoustics
Lighting
Air quality
Thermal comfort
Material & form
Operations map
Strategy document
Sensory-System Direction
(004)
Five Design Principles
Five, not twelve. Each carries an intent, an instruction and the consequence of losing it; so value engineering becomes a conversation about what you'd lose from the experience, not what you'd save in the budget.
Includes
Design intent
Instruction to achieving it
Consequence of losing it
1:1 session
Five Design Principles
(005)
The Claims Register
Two columns against every recommendation in your brief; graded A to D for the strength of the evidence behind it. So you know which recommendations rest on evidence and which on judgement, before you spend on them.
Includes
Spatial recommendations
Experiential recommendations
Operational recommendations
Evidence graded
1:1 session
The Claims Register
(006)
The Brief & Lineage
A physical document with a cover and a contents: dated and version-numbered. Made to sit on a table and be argued over rather than scrolled past. At the back there is a lineage page. It names every source this brief's thinking came from, so every consultant works from one document, and the thinking can be traced.
Includes
The Brief as a single source of truth
Versioned PDF set
90-day route forward
Strategy document
The Brief & Lineage
Who this is for:
Who this is for:
Hospitality
Co-living
Wellness
Longevity
If you're planning something for 2027, set the groundwork early and get in touch.
Founders
With an idea
You know what you want it to feel like. You have not yet written down what has to be true for that feeling to survive contact with an operating model.
Founders
With an idea
You know what you want it to feel like. You have not yet written down what has to be true for that feeling to survive contact with an operating model.
Founders
With an idea
You know what you want it to feel like. You have not yet written down what has to be true for that feeling to survive contact with an operating model.
Operators
Brand-driven
The first one worked and you know you can't create a carbon copy. You need to know which parts were the product before you evolve them four hundred miles away.
Operators
Brand-driven
The first one worked and you know you can't create a carbon copy. You need to know which parts were the product before you evolve them four hundred miles away.
Operators
Brand-driven
The first one worked and you know you can't create a carbon copy. You need to know which parts were the product before you evolve them four hundred miles away.
Developers
With a site
You need a concept that survives underwriting, and something specific to say about the asset that isn't the same wellness paragraph as every other deck on the desk.
Developers
With a site
You need a concept that survives underwriting, and something specific to say about the asset that isn't the same wellness paragraph as every other deck on the desk.
Developers
With a site
You need a concept that survives underwriting, and something specific to say about the asset that isn't the same wellness paragraph as every other deck on the desk.
Brands
Experiential-driven
Some of the best briefs we have written are for people opening one thing, carefully, with their own money. If that is you do get in touch.
Brands
Experiential-driven
Some of the best briefs we have written are for people opening one thing, carefully, with their own money. If that is you do get in touch.
Brands
Experiential-driven
Some of the best briefs we have written are for people opening one thing, carefully, with their own money. If that is you do get in touch.
The brief is written against the body, not the aesthetic.
Every principle the brief produces names a target physiological state and a metric, not an adjective.
"Calm" is a vibe.
"A customer's shoulders should come down within the first 90 seconds, and the lounge holds RT between 0.4 and 0.6 seconds to make that possible" is a brief you can build from.
Every principle the brief produces names a target physiological state and a metric, not an adjective.
"Calm" is a vibe.
"A customer's shoulders should come down within the first 90 seconds, and the lounge holds RT between 0.4 and 0.6 seconds to make that possible" is a brief you can build from.
Groundworks
Groundworks
Pricing
Lump sum
Installments
£4,500
(+VAT)
Assumptions audit
Market-gap read
Spatial specification
Five core experiential principles
Design-team-ready brief document
Delivery time
6 weeks
Lump sum
Installments
£4,500
(+VAT)
Assumptions audit
Market-gap read
Spatial specification
Five core experiential principles
Design-team-ready brief document
Delivery time
6 weeks
Lump sum
Installments
£4,500
(+VAT)
Assumptions audit
Market-gap read
Spatial specification
Five core experiential principles
Design-team-ready brief document
Delivery time
6 weeks
Continents worked across
Continents worked across
Continents worked across
Brands built and consulted on
Brands built and consulted on
Brands built and consulted on
Industries worked with
Industries worked with
Industries worked with
Gross development value completed
Gross development value completed
Gross development value completed
Let's chat
Six weeks. One brief to build from.
Tell us what you're building and see if we can help.
Be the first to know
Receive early access to our calendar, booking system and collaborations.
Exclusive insights
A blend of science, art and commercial insights that empower next gen thinking.
Let's chat
Six weeks. One brief to build from.
Tell us what you're building and see if we can help.
Be the first to know
Receive early access to our calendar, booking system and collaborations.
Exclusive insights
A blend of science, art and commercial insights that empower next gen thinking.
Let's chat
Six weeks. One brief to build from.
Tell us what you're building and see if we can help.
Be the first to know
Receive early access to our calendar, booking system and collaborations.
Exclusive insights
A blend of science, art and commercial insights that empower next gen thinking.