Most projects don't fail at the drawings. They fail at assumptions underneath the drawings: who this is for, the gap you're entering, your operational and experiential overlaps. Assumptions that go untested, and which surface weeks into spatial coordination, exactly when it is expensive to be wrong.
Most projects don't fail at the drawings. They fail at assumptions underneath the drawings: who this is for, the gap you're entering, your operational and experiential overlaps. Assumptions that go untested, and which surface weeks into spatial coordination, exactly when it is expensive to be wrong.